THE COMMERCIAL ATHLETE™

ATHLETE BRANDING WORKSHOP & TRAINING PROGRAM

The Commercial Athlete is an educational program that teaches athletes how to build a strong athlete brand, providing them with the tools to position themselves for commercial and post-career opportunities.

 

The advantage of growing an athlete brand provides a positive benefit to the athlete's sphere of influence, by increasing the brand awareness and engagement of the club, sponsors, and sport. Understanding the power behind commercialising an athlete brand is a critical component of a successful athletic career that can be implemented throughout any stage of a sporting career, however the earlier, the greater the long-term term potential. 

The Commercial Athlete is a program that teaches the process, strategy and tools needed to maximise current opportunities, position, and networks available during an athlete’s playing career. Providing athletes with the tools to approach all career transitions and long-term opportunities.

EXPERT TRAINING

The Commercial Athlete is the only Athlete Branding educational program in Australia which has been developed by recognised industry brand and marketing experts and professional athletes. 

 

This first-hand experience working in sports and with large corporate brands and professional athletes ensures our Athletes receive the most comprehensive skills and knowledge.

THE COMMERCIAL ATHLETE™

 

PILLARS OF SUCCESS

The Commercial Athlete program is founded on the development and execution of the following four success pillars: Identity, Strategy, Execution, Commercialisation.

 

Each of these 4 pillars provides athletes with the skills and knowledge necessary to create a successful athlete brand, by showing how to develop and execute their unique brand aligned to their own personal values and career goals. 

IDENTITY

Once an athlete has a strong brand identity, they can optimise the content they show to followers and brands to reflect their athlete brand. With a strategic plan, they can position their brand to reflect the commercial direction they want to take.   

 

EXECUTION

Guiding athletes through the  process of positively representing their personal brand. Teaching them the skills to optimise their social media channels, increase reach with fans and exposure to brands. 

STRATEGY

Forming a strong connection between an athlete's career and their personal interests to create a sustainable brand that people can connect with. Focusing on their personal goals and interests so that they can maintain their brand for the long-term.

COMMERCIALISATION

Providing athletes with the tools to positively represent themselves to brands and organisations for commercial opportunities. Providing an understanding of the processes involved in aligning commercial opportunities to a athlete brand. 

BRISBANE ROAR FC

ADAM TAGGART

 

Brisbane Roar FC

“Agency X provided us with some great knowledge to help improve our personal brand.

 

They demonstrated the untapped potential in Australian footballers social media presence and gave us some insight in strategic planning to get on top of it.”

MATT MCKAY

 

Brisbane Roar FC

“The Commercial Athlete Workshops run by Agency X opened my eyes to the opportunities and possibilities there are for every individual footballer to grow their brand through various avenues.

 

Carlie presented examples of successful athletes and ways to leverage yourself to the public. I wish I had this knowledge earlier in my career.”

STEPHANIE GILL

 

Player Development Manager

“The Agency X personal branding and social media workshops highlighted the opportunity for individual footballers to leverage professionally and financially from consciously managing their brand.  In addition, Carlie painted a vision for the elite level football community to raise the stakes and produce better outcomes by setting new standards of engagement with networks.  Players walked away with an understanding of what to focus on and some simple next steps to take to start elevating their brand.”

THE COMMERCIAL ATHLETE™

DELIVERY OPTIONS

We offer three delivery methods available for Athletes, Clubs & Associations in Australia and Internationally. Enquire today to find out more details about each delivery option and pricing options available.

WHO WE HAVE WORKED WITH

Agency X provides athlete management, sports marketing and brand management consultancy and training services for athletes, brands and sports organisations.

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