START BUILDING YOUR ATHLETE BRAND TODAY
MANAGING YOUR BRAND IS ABOUT HOW YOU
ATTRACT
Use your athlete profile to attract the right people to engage with.
ENGAGE
Build a brand, that aligns to your values and achieves your goals.
COMMERCIALISE
Ensure that you are maximising every avenue to maximise your income and opportunities.
WHY MANAGING YOUR ATHLETE BRAND IS IMPORTANT
Your opportunities as a professional athlete are almost unlimited, with the potential to create additional revenue streams through endorsements, sponsorship, partnering with or establishing businesses and making investments. However your time to maximise is limited... by having a strategic plan and managing your brand you can ensure that you maximise the opportunities available to you.
HOW WE ASSIST
THE COMMERCIAL ATHLETE 1:1
Athlete Program
Our programs are for athletes who are willing to commit to work one-one-one with Agency X Director Carlie for the length of their program.
This program provides you with direct access to Carlie and the Agency X Team, with a series of strategic planning sessions to achieve your goals, and assistance on execution through to development of initiatives.
You'll also receive
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A current brand assessment
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12 month brand strategy
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Written social profiles and summaries
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Personal brand booklet and guide
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Access to The Commercial Athlete LinkedIn Group
WHAT WE'LL COVER
ATTRACT
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Identify your personal values and goals
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Identify what makes you unique
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Using your core values to create your brand
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Clarify how your brand can drive your short and long term career goals
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Establish your personal positioning statement and how to use it to attract the opportunities you desire
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Identify potential career pathways
ENGAGE
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Developing and implementing a social media strategy
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Effectively using your social media and online profile
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Working with the media to tell your story
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Learn how to maximise the opportunities available in your network
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How to collaborate with your club marketing and player associations
COMMERCIALISE
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How to engage brands and sponsors
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Activating your network of influencers
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Identify potential additional revenue streams/opportunities
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Creating post career opportunities
OUR PROGRAMS
FOUNDATIONS
This program is delivered over 2 sessions. Providing you with a 12mth roadmap to execute.
IMPLEMENTOR
This three month program is an extension of the Foundations program and provides in-depth coaching which has an on-going experiential component to ensure that the strategies and skills introduced are implemented over.
AMBASSADOR
This program provides monthly coaching following the completion of the Implementer program.
Also additional marketing support is provided as required dependent on your unique goals
BESPOKE
This is if you have specific requirements that you need assistance with either on a longer term or short term consult.
CARLIE GREEN-MEDINA
Your Coach
Carlie Green-Medina is one of Australia’s most knowledgeable and inspiring athlete brand and marketing experts.
Her marketing and leadership experience working with billion-dollar brands, professional athletes and entertainers never fails to enlighten, motivate, and inspire athletes to be more and achieve more with their careers.
With over 15 years’ experience in marketing and branding, she provides an unprecedented level of experience and knowledge to athletes and the Australian sports industry.
Carlie has helped over 100 athletes to build their personal brand, use the media and social media to build their athlete profiles and establish commercial opportunities, and most importantly inspiring them to act now.
Carlie is passionate about seeing athletes maximise their opportunities within and outside of their sport. She shares her personal insights and vast experience to help athletes.
With every interaction, she aims to provide athletes with useful insights, specific skills and knowledge that will assist them in succeeding in sport, business and life.
Easy to work with, Carlie is a professional, who provides inspiration and practical skills that every athlete can implement straight away.
WHO WE'VE WORKED WITH
Our growing client base covers a wide variety of athletes across a range of sports, varying levels in their careers and each with unique goals and motivations.
We work with athletes from all stages in their career whether that be during or post-sporting career. Our current clients have a wide range of specific goals they’re looking to achieve with us, ranging from increasing their reach and engagement with fans, to building their personal business exposure, securing endorsement deals and more.
WHAT OUR ATHLETES SAY
LEIGH BROXHAM
Professional Footballer
I worked with Carlie from Agency X to develop a personal brand strategy, which made me far more aware of the importance of my brand and how to get the most out of it.
Carlie continued to work with me, like a mentor, to continue to support me in achieving the goals we set out. Apart from the knowledge I don’t have, the ongoing support, contacts & availability of Agency X is one of the key reasons I work with them.
She also brought my social platforms out of the stone ages and taught me how to use them effectively and with a strategy in mind.
Carlie and Agency X is filling a void in the sporting industry.
WHY WORK WITH US
Agency X specialises in personal brand management and marketing, sponsorship, endorsements, education and training and talent management;.
Drawing from years of experience in digital and traditional marketing, technology, media, entertainment and business we are able to provide our clients with innovative solutions to engage with brands, fans, customers, and sponsors.
Our mission is to ensure our athletes realise their full potential, and significantly increase their profiles, opportunities and earning power. We value long-term, mutually beneficial relationships and are genuinely vested in the success of our clients.
Our point of distinction is that we are a combination of professional athlete and highly experienced marketers. We truly appreciate the athlete and corporate worlds having had experience operating at the highest levels in both.
The value of this program has been recognised by the different sports associations we've worked with and may be covered by your educational grants.