
Work with our talent — or put our expertise to work.
Book the talent we manage, or bring in our team to deliver the service you need.
Book the talent we manage.
You give us the brief; we match it to the right talent on our roster and handle the engagement end to end — from availability to delivery. Need a keynote speaker or MC for an event? Book an event speaker.
Book Talent →Brief
Objective, audience and budget. One point of contact.
Shortlist
The right talent from our roster, matched on commercial value and audience fit.
Terms
Deliverables, rights and commercial terms locked before anything is committed.
Deliver
Executed, tracked and reported against the objective you set.
A selection of the talent brands work with.
Six of the athletes and personalities on our roster available for brand partnerships, campaigns and ambassador roles. Every profile has its own enquiry form.
View all talent →Ask the brands who’ve booked them.
Partners, event teams and marketers on what our talent are like to work with — and the results that followed.

Lee Carseldine
“We had the pleasure of collaborating with Lee for our seasonal skin campaign. Lee’s creativity, professionalism, and dedication were evident throughout the project. His ability to authentically engage with his audience and seamlessly integrate our brand message into his content resulted in outstanding engagement and positive feedback from both his followers and our audience. We look forward to working with Lee again in the future and highly recommend him to any brand seeking impactful influencer marketing.”
Laser Clinics Australia
Peter Fegan
“Peter held the room well. When he addresses the crowd people listen. He is extremely entertaining — at no point will you be bored with his presence on stage. His ability to extract stories from our speakers, plus stories people haven’t ever heard before, is like no other. I cannot express just how good he is. Wonderfully entertaining.”
Sam Ingham-Myers — Normanby Hotel
Grant ‘Scooter’ Patterson
“Thank you sooo much for your inspiring presentation. You are someone that all of us should aspire to be like!”
Debra Quabba — MSF Sugar Pty LimitedBring In Our Team
Beyond booking our talent, bring in our team for any of these — on its own, or combined into a full partnership. Each is built to deliver a measurable commercial result. Hover or tap any service for the detail.
Influencer & Ambassador Procurement
The exact right fit for the brief — sourced from the whole market.
OutcomeThe perfect-fit talent secured, on brand and on budget.
When the brief needs a specific profile, we go and find it — sourcing influencers, ambassadors and talent from across the market, matched on audience fit, brand values and commercial value, then negotiating and building the program around them.
- Market-wide sourcing — The right talent for your audience, wherever they’re represented.
- Matching & vetting — Audience, values and risk checked before anyone is signed.
- Program design — Multi-platform ambassador and influencer programs built with your team.
- Negotiation on your behalf — Commercial terms handled by our team.
Sponsorship Strategy & Management
Sponsor the right athlete, club or event — and make it return.
OutcomeA sponsorship that earns its budget, with the return measured.
For brands that want to sponsor athletes, clubs, teams or events. We advise on who to back and why, structure and negotiate the deal, then manage the activation end to end so the sponsorship works as a commercial investment — rights leveraged, audience reached, return measured.
- Sponsorship strategy — Who to sponsor — athlete, club, team or event — and the commercial rationale.
- Deal structuring & negotiation — Rights, term and value negotiated on your behalf.
- Activation & management — Leveraging the rights: content, events, hospitality and campaigns.
- Measurement & reporting — The commercial return, tracked and reported.
Campaign Execution & Management
It happens exactly as agreed.
OutcomeEvery deliverable delivered — on time, on budget, as agreed.
The delivery marketing teams actually care about. We manage and execute the campaign — content, events, production, schedule and approvals — so what was agreed goes live, on time and on budget.
- Deliverable tracking — Content created, approved and posted exactly as agreed.
- Event management — Talent travel, accommodation, security and media liaison.
- Production coordination — Shoots and scheduling run between your producers and our talent.
- Approvals & timelines — One point of contact holding the plan together.
Contract & Commercial Negotiations
We negotiate on your behalf — and lock the contract so coverage and deliverables are guaranteed.
OutcomeA contract that delivers what was promised, and holds up when tested.
Our commercial expertise at the table. We negotiate the terms on your behalf and structure the contract so the coverage and deliverables you’re paying for are guaranteed — rights, usage, exclusivity and the fine print that decides whether a partnership pays off.
- Negotiation on your behalf — Our team drives the commercial terms.
- Coverage & deliverables guaranteed — The contract locks exactly what you’re paying for.
- Rights, usage & exclusivity — The fine print handled.
- Licensing — IP licensing and merchandising for talent-led product.
Crisis Management
Fast, coordinated crisis response that keeps your message consistent and controls the narrative.
OutcomeOne clear message, moving as fast as the story does.
When something breaks — for a brand, an organisation or an individual — we move within hours and communicate constantly to keep the message consistent across every channel and stakeholder. Not all media is good media, and saying nothing is often the wrong call; we take control of the story and the narrative, and keep it there.
- Rapid response — A team on within hours, not days.
- Consistent messaging — One narrative, coordinated across media, stakeholders and social.
- Constant communication — Proactive, hands-on engagement through the whole moment.
- Individuals & organisations — Brands, athletes, executives, clubs and federations.
PR & Relationship Management
The proactive side of reputation.
OutcomeCoverage that builds on itself, and a media network that answers your call.
Earned coverage and the relationships that compound over a partnership’s life. We place the story, manage the media relationships that matter to your category, and keep the audience warm between activations.
- Publicity campaigns — Targeted TV, print and interview placements.
- Media relations — Ongoing relationships with the outlets and journalists in your category.
- Community management — Audience engagement and sentiment managed after sponsored posts.
Brand Identity & Strategy
Position the brand, then build the identity that carries it.
OutcomeA brand that stands for something specific — and looks the part — before it spends.
Strategy and creative identity in one. We define how the brand shows up in a talent partnership — positioning, audience and message — then build the identity that carries it: visual direction, tone and the assets a campaign runs on.
- Positioning & messaging — The commercial angle, audience and core message.
- Go-to-market strategy — How the partnership reaches the audience and what it returns.
- Visual identity & creative direction — The look, tone and system for the activation.
- Brand assets — Templates, guidelines and content the campaign runs on.
Social Media Management
Run it end to end — and prove what it returned.
OutcomeSocial measured in commercial return, with the numbers to prove it.
The full-stack option. We plan, produce and publish the social campaign, manage the community around it and amplify with paid — then report against the one question that matters: did it move the number.
- Strategy & content — Platform strategy, content production and publishing.
- Community & paid — Community management and paid social amplification.
- Insights & measurement — Reporting built around commercial outcomes.
What Clients Say
“I engaged Agency X to manage a highly sensitive and private matter that also required careful handling of media. From the beginning, they approached the situation with absolute discretion, sound judgment and genuine care.
Carlie’s ability to manage both the personal complexities and the media strategy gave me confidence during an incredibly challenging time. Communication was clear, considered and proactive, and every decision was made with my best interests and long-term reputation in mind.
I am extremely grateful for her support.”
PROFESSIONAL ATHLETE“The clients of Agency X benefit from the in-depth knowledge Carlie has of their situation, the skills Agency X bring to the table and Carlie’s broad network of professionals with whom she collaborates.
Our experience is that the work Carlie and her team undertake reflects the values that we believe are vital — integrity, honesty and excellence.
We have no hesitation in recommending the work of Carlie Green-Medina and Agency X.”
TIM PULLMAN — DIRECTOR, ARCHERS ADVISORYBook the talent, or put our expertise to work.
Work with the talent we manage, or bring in our team for any service on this page.












