Privacy Policy

Fuse Marketing Services Pty Ltd trading as Agency X (“Agency X”, “we”, “us”) collects and handles personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. This policy explains what we collect through this website, why, and the choices you have.

What we collect

Enquiry and booking forms — your name, organisation, email, phone number and the content of your brief or enquiry. So we can tell where an enquiry came from, the submission also includes the page it was sent from and, where available, the page you first landed on, the referring site and campaign tags from the link you followed.

Talent applications — the career and commercial details you choose to share when registering interest in representation.

Newsletter — your email address, used only to send the newsletter you asked for. Unsubscribe any time by emailing hello@agencyx.com.au or using the link in any edition.

Client proposal pages — when you open a private talent proposal we ask for your name, work email and company so the team knows who has viewed it. These pages set one functional session cookie (see the table below) and are not indexed or public.

Analytics — with your consent only, Google Analytics collects aggregated usage data (pages visited, approximate location, device type). Analytics is switched off until you accept it in the cookie banner.

How form submissions are processed

Website forms are received by our own enquiry service, which runs as Vercel Functions. Each submission is checked by Cloudflare Turnstile to block automated abuse and is then written to our primary enquiry database, hosted by Neon in the Sydney, Australia region. Your enquiry is only confirmed once that database record has been saved. A notification email is then sent to us through Resend, and a copy of the same record will later be passed to our customer-relationship system so the right team can follow up. The stored record and the notification contain only what you enter in the form, the page you submitted it from and how you arrived at our site (referring site and campaign tags).

Enquiries are received internally by the Agency X team: general, booking and commercial enquiries go to our bookings and partnerships inbox, talent representation applications to our talent management team, and newsletter sign-ups to our marketing inbox. Enquiries and access requests made on our private client proposal pages are sent only to our central bookings inbox, where Agency X staff qualify the opportunity before any talent is contacted. Notifications are never sent to personal email accounts.

Where a form offers a marketing tick box, that choice is optional and is recorded separately from your enquiry. We handle your enquiry whether or not you opt in, and you can withdraw marketing consent at any time by emailing hello@agencyx.com.au.

Cookies and similar storage

Non-essential cookies stay off until you accept them. You can change your choice any time via the Cookie preferences link in the footer of every page.

Google Tag Manager loads measurement tags but sets no cookies of its own; with analytics declined, Google Consent Mode keeps analytics storage disabled. Embedded videos (YouTube in privacy-enhanced mode, Facebook) load only after you press play, and are then governed by those platforms’ own policies.

How long we keep personal information

We retain personal information only for as long as it is reasonably needed for the purpose for which it was collected, to manage our relationships and services, or to meet legal, accounting, dispute-resolution and security obligations.

General, booking and commercial enquiries that do not become an engagement are generally retained for up to 24 months after the last meaningful interaction. Talent representation applications that do not proceed are generally retained for up to 12 months after the last meaningful interaction, unless a longer period is agreed with the applicant. Information relating to an active client, talent, booking or representation relationship is retained for the duration of that relationship. Contractual, booking, invoice and financial records may be retained for up to seven years after completion or the applicable financial year. Technical delivery, retry and error records are generally retained for up to 90 days after the issue is resolved, with unnecessary personal information removed earlier where practical.

Marketing consent is retained while a person remains subscribed. After an unsubscribe request, we may retain a minimum suppression record so that we can honour the request and demonstrate compliance. We may retain information for longer where required by law or where reasonably necessary for an active dispute, legal hold, fraud or security investigation. When personal information is no longer required, we take reasonable steps to delete it or de-identify it. Residual backup copies expire through our service providers’ normal backup cycles and are not restored to active use after deletion.

Overseas processing

Agency X is based in Brisbane and uses cloud service providers to operate its website and enquiry services. Our primary enquiry database and database-facing Vercel Functions are configured in Australia using the supported Sydney region. Vercel does not currently offer a Brisbane compute region. We use Resend to deliver enquiry notifications and confirmations. Resend states that its primary processing operations take place in the United States and that production backups may be globally replicated and retained for 30 days. Other service providers or their subprocessors may also process information outside Australia. We take reasonable steps to use reputable providers and protect personal information in accordance with applicable Australian privacy obligations.

Providers that may process information outside Australia include Vercel (website hosting, global content delivery network and logs), Cloudflare (Turnstile security check; global network), Resend (notification email; United States) and Google (analytics, only with your consent; global including the United States).

Access, correction, deletion and complaints

You can ask for access to, or correction of, the personal information we hold about you at any time by contacting hello@agencyx.com.au. You can also ask us to delete or de-identify your information; we will do so unless we are required or permitted to keep it, for example for contractual, accounting, dispute or legal-hold reasons, and we will tell you if that is the case. We aim to respond within 30 days.

If you have a privacy concern we cannot resolve, you can contact the Office of the Australian Information Commissioner (oaic.gov.au).

Changes to this policy

This policy took effect on 3 September 2026 and replaces the version of 6 August 2026. We update it when our systems or providers change; the date at the top of this page shows the current version, and material changes are noted here. Continued use of our forms after a change indicates that you have read the updated policy.

Questions about privacy? Contact hello@agencyx.com.au.