Privacy Policy
How Agency X collects, uses and protects personal information. Last updated 6 August 2026.
Agency X Talent (“Agency X”, “we”, “us”) collects and handles personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. This policy explains what we collect through this website, why, and the choices you have.
What we collect
Enquiry and booking forms — your name, organisation, email, phone number and the content of your brief or enquiry. So we can tell where an enquiry came from, the submission also includes the page it was sent from and, where available, the page you first landed on, the referring site and campaign tags from the link you followed.
Talent applications — the career and commercial details you choose to share when registering interest in representation.
Newsletter — your email address, used only to send the newsletter you asked for. Unsubscribe any time by emailing hello@agencyx.com.au or using the link in any edition.
Client proposal pages — when you open a private talent proposal we ask for your name, work email and company so the team knows who has viewed it. These pages set one functional session cookie (see the table below) and are not indexed or public.
Analytics — with your consent only, Google Analytics collects aggregated usage data (pages visited, approximate location, device type). Analytics is switched off until you accept it in the cookie banner.
How form submissions are processed
Website forms are delivered to our inbox by FormSubmit (formsubmit.co), a third-party form relay. FormSubmit’s published policy states that the information collected through our forms remains our responsibility and property, and that it processes submissions only to operate its platform and fulfil delivery, without disclosing them to other parties except as required to provide the service or by law. FormSubmit does not publish its data retention periods or processing locations, so submissions may be processed outside Australia. We treat every submission as confidential once it reaches us, and only the people who need it to respond to you see it.
Cookies and similar storage
Non-essential cookies stay off until you accept them. You can change your choice any time via the Cookie preferences link in the footer of every page.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
_ga, _ga_* | Google Analytics | Distinguishes visitors and sessions for aggregated usage statistics. Only set after you accept analytics. | Up to 2 years |
ax_consent | Agency X | Remembers your cookie choice (browser localStorage). | Until cleared |
ax_shortlist | Agency X | Keeps your talent shortlist on this device (browser localStorage). Never sent anywhere unless you submit an enquiry that includes it. | Until cleared |
ax_attr | Agency X | Remembers which page you arrived on during this visit so an enquiry email can say where it came from (browser sessionStorage). | Until the tab closes |
axp_* | Agency X | Signed session for private client proposal pages only — strictly necessary, set only after you identify yourself at the gate. | 14 days |
Google Tag Manager loads measurement tags but sets no cookies of its own; with analytics declined, Google Consent Mode keeps analytics storage disabled. Embedded videos (YouTube in privacy-enhanced mode, Facebook) load only after you press play, and are then governed by those platforms’ own policies.
Overseas disclosure
Some service providers we use process data outside Australia: FormSubmit (locations not published), Google (analytics; global including the United States) and Vercel (website hosting; global edge network, United States). We only use providers under terms that limit their use of your information to providing the service.
Access, correction and complaints
You can ask for access to, or correction of, the personal information we hold about you at any time by contacting hello@agencyx.com.au. If you have a privacy concern we cannot resolve, you can contact the Office of the Australian Information Commissioner (oaic.gov.au).
Questions about privacy? Contact hello@agencyx.com.au.