Brand Identity & Strategy
Position the brand, then build the identity that carries it.
Get this right before you spend.
Strategy and creative identity together. We define how the brand shows up in a talent partnership — the positioning, the audience and the message — then build the identity that expresses it consistently.
Doing this before the media spend is what makes the spend work. A partnership amplifies whatever the brand already is; if that is unclear, amplification just makes the confusion louder.
The outcome A brand that stands for something specific — and looks the part — before it spends.
What’s included.
Every engagement is scoped in writing before it starts — this is what the work covers.
Positioning & audience
Who the brand is for, what it stands for, and the space it can credibly own.
Message architecture
The core message and the proof points that support it.
Visual identity
The identity system — logo, type, colour and application — built to work across partnership assets.
Brand guidelines
Documented so your team, our team and any partner apply it the same way.
Four steps, one point of contact.
Brief
The objective, the audience, the budget and the timings. One point of contact from our side.
Scope
What we will do, what you will get and what it costs — agreed in writing before work starts.
Deliver
Executed by our team, coordinated end to end, with you kept across every decision that matters.
Report
Measured against the objective you set at the brief — not vanity numbers.
Typically engaged by.
- Brands preparing to enter talent partnerships for the first time.
- Businesses whose identity no longer matches what they have become.
- Teams briefing multiple agencies who need one consistent standard.
Before you enquire.
Do we need this if we already have a logo?
Possibly not. Identity work is only worth doing when the positioning is unclear or the current identity is actively holding the brand back.
How long does it take?
Positioning work is typically weeks rather than months. Full identity development depends on scope — we will scope it precisely before starting.
Can you work alongside our existing design team?
Yes. We often provide the strategy and let an in-house team execute the identity against it.
Often engaged together.
Most briefs touch more than one service. Bring us in for one, or the full partnership.
All Services →