For Talent

You focus on performing.
We build the portfolio.

Booked for the right commercial opportunities, or managed end to end — the right option comes down to you and your goals.

Represented Talent

Featured Talent

Athletes and personalities with powerful stories, proven achievements and real commercial appeal.

View All Talent →

Australian Swimmer

Jesse Tawhiao-Wardlaw

Representation

Ways we represent talent.

We represent talent two ways — Represented and Managed. Both are full options in their own right; which one fits comes down to the individual and their goals. Here’s how each works.

Available through Agency X · booking, not management

Represented (non-exclusive)

You stay independent. When brands, event organisers, corporates or media want to book talent like you, we run the booking end to end — brief, negotiation, contract, delivery — and we’ll proactively put your name forward for opportunities we think fit. No exclusivity.

What it is — bookings handled properly, plus some sourcing of commercial opportunities.
What it isn’t — ongoing management of your brand and commercial strategy, contracts, media and PR, or career strategy.
Best for — talent who already have player management, or who want to stay non-exclusive while still being booked well.

Partner with us for your career

Managed (exclusive)

A full partnership across your career — your brand, your commercial opportunities, your media and your long-term strategy — managed around you as an individual and built to protect your long-term interests. For AFL players, that includes negotiating your playing contracts as accredited agents.

What’s included — everything under How we support the talent we manage below.
Best for — talent looking to turn their profile into a business, willing to do the work to attract commercial opportunities, and ready to partner with Agency X to achieve mutual goals.

Apply for Management →

Not sure which is right for you? Register your interest. We’re selective with the talent we choose to manage exclusively — we’ll talk it through with you and find the right fit.

Full-Service Management

How we support the talent we manage.

Full-service, exclusive management — built around the individual, not a template.

Brand Management & Commercial Strategy What We’re Most Known For

The part we’re best known for. We build and protect the individual as a commercial brand — with a clear, long-term strategy behind every decision, not one-off reactions.

Personal brand strategy & positioning

Who the talent is commercially, and the space they own.

Long-term commercial strategy

A portfolio built to compound across a career, not chase quick wins.

Brand equity & reputation

Protecting and growing the value of the name on every deal.

Narrative & profile building

The story, media angle and profile that make the talent bookable.

Social & digital direction

Content and digital presence with a commercial purpose.

Source Commercial Opportunities

With the strategy set, we go and secure the right opportunities — matched to the individual, negotiated hard, and built to last.

Brand partnerships & endorsements

Pitched, secured and set up for renewal, not one-offs.

Sponsorship

Values-aligned sponsor deals sourced and negotiated.

Speaking, MC & hosting

Keynote, panel, MC and hosting bookings.

Appearances & events

Signings, appearances and event bookings.

Media Management

Your public profile, handled with intent — managed, protected and prepared, not left to chance.

Public relations & publicity

Media requests and coverage managed, with a clear line on what serves the brand.

Crisis management

A considered, fast response when something goes wrong, before it costs you partners.

Interview preparation

Briefed and ready before every camera, mic or panel.

Media strategy & planning

A deliberate plan for how, when and where the talent shows up.

Contract Negotiation

For every commercial opportunity, we make sure you’re protected and covered — and that the deliverables are clear.

Commercial and endorsement contract terms negotiated on your behalf.
Deliverables, usage and rights defined up front.
The talent protected and covered on every deal.

Legal & IP Select Partners

Handled through select legal partners for our managed talent.

Contract review and dispute resolution.
Protecting your name, image and likeness — including your digital and AI rights.

Financial & Wealth Select Partners

Handled through select financial partners for our managed talent.

Earnings and tax structuring.
Investment and asset guidance.
Personal insurance.

Mentorship & Career Coaching

Career coaching through the decisions that matter.
Wellbeing and liaison support.
Career transition and next-phase planning.

Accredited

Accredited AFL player agents.

For AFL and AFLW players, we don’t stop at commercial deals — we negotiate your playing contracts directly, as accredited agents. Your on-field contract and your off-field brand, handled by one team under one strategy, with no gap between what you earn on the field and what you build off it.

Talk to an Accredited Agent →

Belle Dawes — AFLW, represented by Agency X

Belle Dawes — Brisbane Lions

Jesse Tawhiao-Wardlaw — AFLW, represented by Agency X

Jesse Tawhiao-Wardlaw — St Kilda

Collaboration

Already have an agent? We’ll work with them.

Plenty of athletes already have a players’ agent managing their playing contracts. You don’t have to choose. Agency X can work in collaboration with your existing agent — focused purely on the commercial side of your career: brand partnerships, sponsorship, endorsements, media and appearances — while they keep managing your playing contract. One shared plan, clear lines: they handle the game, we build the commercial career.

Discuss a Collaboration →

Why Agency X

Why talent work with us.

We don’t chase opportunities. We build portfolios.

You have options for who represents you. Here’s what makes Agency X different — and what it means for you.

On-field and off-field, one team

For AFL players, we’re accredited to negotiate your playing contract and run your commercial career under a single strategy. Most agencies do one or the other.

Brand first, then the right deals

We define who you are commercially and the space you own, then go and secure the opportunities that fit — not whatever’s on offer.

Represented your way

Full management, non-exclusive bookings, or working alongside your existing agent on the commercial side. We fit how you want to work.

Your name, protected

Contracts, IP and your name, image and likeness (including your digital and AI rights) covered so your value holds on every deal.

Built for the long game

We manage for brand equity that outlasts the playing years, not this season’s exposure.

You’re not one of many

We’re selective. We take on talent we can do genuine work for, so you get a team that’s actually across your career.

Proof

Proof, not adjectives.

Brands our talent work with.

A snapshot of the brands, sponsors and partners our talent have worked with — across sport, retail, consumer and lifestyle.

Shayna Jack — OAM · OLY

One of Australia’s Greatest Comeback Stories

Shayna Jack

Two-time Olympic gold medallist and one of Australia’s fastest freestylers — but the arc that sets her apart is the comeback. After a two-year suspension — in which the Court of Arbitration for Sport found she never intentionally took a banned substance — she returned to double Olympic gold in Paris. That journey built rare credibility across resilience, integrity and trust.

How we represent her — We run the commercial side of Shayna’s career — brand strategy, commercial opportunities, partnerships, speaking and media — built around who she is, not a template.

Durable partnership — LSKD × Shayna Jack: 2× signature collections, 2024 and 2026 releases. Not a logo placement — a genuine partnership. The 2026 collection sold out 91% in one month.

TO UPDATE [Insert result — e.g., renewal into the 2026 season, collection sell-through, reach or campaign outcome]

Beyond commercial — National keynote speaker (Unlocking Resilience, Integrity Under Pressure), featured on ABC Australian Story, Medal of the Order of Australia (OAM).

See Shayna’s Full Profile →

What our talent say

“What I appreciate most is that Agency X doesn’t just focus on the present, they believe in the long-term process. They’ve surrounded me with an incredible team of marketing and management professionals who are all invested in helping me grow, both personally and professionally. Their collaborative approach has given me confidence that every step is part of a bigger picture.”

SHAYNA JACK — AGENCY X TALENT

“I engaged Agency X to manage a highly sensitive and private matter that also required careful handling of media. From the beginning, they approached the situation with absolute discretion, sound judgment and genuine care.

Carlie’s ability to manage both the personal complexities and the media strategy gave me confidence during an incredibly challenging time. Communication was clear, considered and proactive, and every decision was made with my best interests and long-term reputation in mind.

I am extremely grateful for her support.”

PROFESSIONAL ATHLETE

What brands & partners say

“The clients of Agency X benefit from the in-depth knowledge Carlie has of their situation, the skills Agency X bring to the table and Carlie’s broad network of professionals with whom she collaborates.

Our experience is that the work Carlie and her team undertake reflects the values that we believe are vital — integrity, honesty and excellence.

We have no hesitation in recommending the work of Carlie Green-Medina and Agency X.”

TIM PULLMAN — DIRECTOR, ARCHERS ADVISORY

“Carlie has been great to work with. Specifically our athlete has been under a microscope and put through remarkable challenges. Carlie is thorough and punctual in all activities which makes for a great agent to work with.”

JOHN MIX — OWNER, FINIS

Expression of Interest

Register your interest.

Representation at Agency X is invitation-standard — we take on talent we’re confident we can do genuine commercial work for. Tell us where you are and where you want to get to.

Not yet at representation level? Build your commercial foundations first with The Commercial Athlete — education programs for athletes, delivered through sports organisations.