Agency X Blog

How Brands Can Maximise Sponsorship Impact Through Athletes

In today’s sports marketing landscape, logos alone don’t cut it. Fans want authenticity, relatability, and connection—and athletes are the key. The most impactful sponsorships aren’t transactional; they’re built on shared values, storytelling, and long-term partnerships that audiences trust. From aligning values to tapping into athlete stories and off-field influence, discover how brands can unlock sponsorships that deliver real engagement and lasting impact.

chelseablissett

Aug 25, 20252 min read

It's Not Either/Or: Why the Best Athletes Have Both Agency and Agent

Agency is not about doing everything alone. It’s about knowing your worth — and surrounding yourself with the right people who amplify it.

Carlie Green-Medina

Aug 12, 20253 min read

Agency X Blog

How Brands Can Maximise Sponsorship Impact Through Athletes

It's Not Either/Or: Why the Best Athletes Have Both Agency and Agent

Agency X respectfully acknowledges the Turrbal and Jagera peoples, Traditional Custodians of the land on which we live and work. We pay respects to Elders and community leaders past, present, and emerging and the First Peoples of other communities we have the privilege to work with.

Agency X respectfully acknowledges the Turrbal and Jagera peoples, Traditional Custodians of the land on which we live and work.
We pay respects to Elders and community leaders past, present, and emerging and the First Peoples of other communities we have the privilege to work with.