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About Us

We started as a small agency to provide marketing and branding services to athletes. Within a very short period of time, our expertise and experience were recognised by Athletes, Brands, Sporting Clubs & Player's Associations.

Quickly growing to one of Australia's most well known athlete management, sports marketing and talent agencies, we work with some of Australia's most well-known athletes and partner with the most recognisable brands.

As the Authorised Oceanic Agent of the Authentic Brands Group, we provide exclusive opportunity to work with some of the world's biggest household names across sports and entertainment.

Our mission is to influence the sports agent industry by being the premier sports management & athlete marketing agency. By not only providing excellent representation, we will have a positive impact on the athletes we represent.

Carlie Green-Medina

Carlie Green-Medina

Managing Director & Founder

Lee Carseldine

Lee Carseldine

Director of Partnerships

Ben Hastings

Ben Hastings

Athlete Management Executive



We started as a marketing agency for athletes. Wanting to help them grow their brands by providing social media and branding expertise. Little did we know where it was headed...



After speaking to athletes about their branding we realise that there is little education for athletes on how to use their athlete platforms to create commercial opportunities. The Commercial Athlete program is launched. 


Agency X In The Press

Carlie Green-Medina
Australian Business Journal
The Sunday Paper
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