NEWS

October 29, 2019

It is critical that early in their careers professional athletes plan their taxation affairs even though they may not be earning notable sums of money. Careful planning in early years can save significant tax in future years. There are few professions which provide...

Video is an extremely effective way to communicate your athlete brand. Videos are only becoming more popular, and they’re the type of content that’s most likely to get shared on social media.

There are many attributes and skills that professional Athletes excel at however being in the public eye is not a skill they were required to master when they were selected for their sport. Public perception, reputation and ones personal branding can determine what oth...

In the competitive world of sports, it can be difficult for an athlete to stand out from the crowd, and differentiate themselves to the other athletes in their sport. It is now a critical component of an athletes career that they build a personal athlete brand that can...

As the research states with fans preferring to hear directly from the Athlete, it is critical for Clubs and Associations to embrace and support the development of their Athletes’ personal brands, and for marketing teams to see these Athletes as their sales teams. To en...

November 25, 2018

More and more athletes are building their own websites, there are several reasons why this is becoming a critical component of an athlete’s brand strategy, including providing a media platform for the athlete, the ability for them to own their own brand story, sell mer...

November 18, 2018

An athlete may be the best in the world at their sport, that doesn’t guarantee their ability to sell themselves or their brand. We explore the top four reasons why athletes need Brand Managers to develop and maintain a commercialised brand off the field.

Whether your club is at a national or local level, the need for loyal supporters, a new generation of players and corporate sponsors is something all clubs have in common regardless of size, club level or sporting category.

Marketing is an important aspect of runni...

Why Celebrities Should Have a Digital Agency Most celebrities understand the value of self-promotion better than anyone. It’s in their blood. However, understanding something and implementing it effectively are two very different things. Self-promotion is a fine art....

Through effective online reputation management, athletes and celebrities can achieve their full career and earnings potential, extend their career lifetime and maximize the value they provide to their sport and their fans.

So, why exactly do athletes need effective onli...

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