For Brands · Service

Crisis Management

Fast, coordinated crisis response that keeps your message consistent and controls the narrative.

What it is

The first hours decide the story.

When something breaks — for a brand, an organisation or an individual — the first few hours set the shape of the story. We move within them: assess, agree a position, and communicate constantly so every channel is saying the same thing.

Most reputational damage compounds through inconsistency and silence, not the original event. A single controlled message, delivered quickly to the right people, is almost always the difference.

The outcome One clear message, moving as fast as the story does.

Scope

What’s included.

Every engagement is scoped in writing before it starts — this is what the work covers.

Immediate response

Assessment and a holding position within hours, not days.

Message control

One agreed line across media, partners, staff and social — no contradictions.

Media & stakeholder liaison

We deal with the press and the partners so the individual or team does not have to.

Recovery planning

What comes after the news cycle — rebuilding the position deliberately.

How it works

Four steps, one point of contact.

01

Brief

The objective, the audience, the budget and the timings. One point of contact from our side.

02

Scope

What we will do, what you will get and what it costs — agreed in writing before work starts.

03

Deliver

Executed by our team, coordinated end to end, with you kept across every decision that matters.

04

Report

Measured against the objective you set at the brief — not vanity numbers.

Who it’s for

Typically engaged by.

  • Brands facing a partnership or talent issue that is about to become public.
  • Clubs and organisations managing an incident involving an athlete or official.
  • Individuals whose reputation is under immediate public pressure.
Working with the best brands
LSKD Lululemon Jeep Australia Royal Canin FINIS Jack Link's Brisbane Racing Club Driza-Bone Dyson Harvey Norman DoorDash New Balance Puma Telstra LEGO Queensland Government Queensland Cricket Gatorade Lorna Jane XXXX Canadian Club NRL Racing Victoria Mater Prize Homes SEN The Lott Ladbrokes Cotton On Tourism NT Milo Drummond Golf Macros S. Kidman Australia
Questions

Before you enquire.

How quickly can you engage?

Call 0419 719 792. Crisis work is triaged ahead of everything else — email is the wrong channel for this.

Do you work with individuals as well as brands?

Yes. Athletes, media personalities and public figures, including people we do not otherwise represent.

What if the story is already running?

It is still worth calling. Controlling the second and third day of a story is often more decisive than the first.

Have a brief in mind?

Tell us the objective and the audience — we’ll come back with how we’d approach it.