PR & Relationship Management
The proactive side of reputation.
Coverage that compounds.
Earned coverage, and the relationships that make it repeatable. We place the story, manage the media relationships that matter to your category, and keep the partnership visible beyond the paid schedule.
The compounding effect is the point. A single placement is a moment; a working relationship with the journalists and producers who cover your space is an asset that keeps returning across a partnership’s life.
The outcome Coverage that builds on itself, and a media network that answers your call.
What’s included.
Every engagement is scoped in writing before it starts — this is what the work covers.
Story placement
The angle developed and pitched to outlets that actually reach your audience.
Media relationship management
Ongoing relationships with the journalists, producers and editors who cover your category.
Partner & stakeholder communications
Keeping sponsors, clubs and partners aligned and informed.
Four steps, one point of contact.
Brief
The objective, the audience, the budget and the timings. One point of contact from our side.
Scope
What we will do, what you will get and what it costs — agreed in writing before work starts.
Deliver
Executed by our team, coordinated end to end, with you kept across every decision that matters.
Report
Measured against the objective you set at the brief — not vanity numbers.
Typically engaged by.
- Brands who want a partnership to earn coverage, not just impressions.
- Organisations with a story that is not being told.
- Teams without an in-house publicist or media network.
Before you enquire.
Is this the same as crisis management?
No — this is the proactive side. Crisis management is the reactive one. Many clients engage us for both.
Do you guarantee coverage?
No one credible does. We guarantee the work: the angle, the pitch and the relationships. Editorial decisions belong to editors.
Can you handle media training?
Interview preparation is part of how we work with talent, and we can extend it to brand spokespeople.
Often engaged together.
Most briefs touch more than one service. Bring us in for one, or the full partnership.
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