IT IS CRITICAL FOR EVERY

ATHLETE TO KNOW HOW TO MANAGE

THEIR PERSONAL BRANDS

THE ONLY ATHLETE PERSONAL BRANDING PROGRAM DEVELOPED BY

BRAND MARKETING EXPERTS & PROFESSIONAL ATHLETES

This course will teach your athletes how to build, execute and commercialise their Personal Brands.

 Providing them with the tools to build their own profiles and support the brands of their Clubs, Leagues, Associations and sport.

WHY THE COMMERCIAL ATHLETE?

Whether you're a Club, Players Association, National Governing Body, Sporting Federation or Player Management Agency providing expert Personal Branding education to the athletes you support is critical.

  • Your fans are 4x more likely to engage with your athletes' social accounts before your Clubs

  • If an athlete understands their brand they'll be better at promoting yours and being a positive club and sport ambassador

  • Educate your best sales tools (your athletes) with the why and the how to drive ticket sales, merchandise and attract sponsors

  • The larger the athlete profile the more fans and potential sponsors are attracted

  • Manage their wellness and transition by exposing them to dual career and post-career opportunities and networks

  • Give them the "why" on effectively engaging with your sponsors

  • By raising the profile of your athletes you in turn raise the profile of your club and affiliated sport

THE CORE OF THIS COURSE IS

STRATEGIC PERSONAL BRANDING

& DRIVING COMMERCIAL VALUE

UNDERSTANDING YOUR ATHLETE BRAND

EXECUTING

YOUR ATHLETE BRAND

COMMERCIALISING YOUR

ATHLETE BRAND

COURSE CONTENT INCLUDES

  • What is an Athlete Brand

  • Why having a Personal Brand is important

  • How to create a Personal Brand

  • How to execute a Personal Brand

  • Creating and managing an online profile 

  • Social media management

  • Commercial opportunities available for athletes

  • Working with the media

  • Taking advantage of networks available

  • Using a Personal Brand to maximise potential post career opportunities

  • How an Athletes Brand impacts their supporting networks

  • How to manage sponsorship & endorsement deals (3hr workshop)

WHAT ATHLETES ARE SAYING

ADAM TAGGART

BRISBANE ROAR

Agency X provided us with some great knowledge to help improve our personal brand.

 

They demonstrated the untapped potential in Australian footballers social media presence and gave us some insight in strategic planning to get on top of it.

JORDAN O'DOHERTY

WESTERN SYDNEY WANDERERS

Good workshop took a lot out of it and I will begin working on advancing my profile.

JOHN ROBERTS

WESTERN SYDNEY WANDERERS

It was great and learnt a lot about owning your brand and also things that I didn't know about planning things during football.

MATT McKAY

BRISBANE ROAR

The Commercial Athlete Workshops run by Agency X opened my eyes to the opportunities and possibilities there are for every individual footballer to grow their brand through various avenues.

 

Carlie presented examples of successful athletes and ways to leverage yourself to the public. I wish I had this knowledge earlier in my career.

LIZ ELMASSIAN

AUSTRALIAN LADIES PROFESSIONAL GOLF

Loved every moment of it and would love to do another one in the near future on evaluating how we went with our branding.

 

Carlie was very engaging and you couldn't keep your eyes off of what she was talking about! She is a fantastic presenter and she really wants all of us to reach our potential.

COREY BROWN

MELBOURNE VICTORY

Great workshop, looking to pursue extra activity with this company.

STEPHANIE GILL

PLAYER DEVELOPMENT MANAGER

The Agency X personal branding and social media workshops highlighted the opportunity for individual footballers to leverage professionally and financially from consciously managing their brand. 

 

In addition, Carlie painted a vision for the elite level football community to raise the stakes and produce better outcomes by setting new standards of engagement with networks.  Players walked away with an understanding of what to focus on and some simple next steps to take to start elevating their brand.

DYLAN WENZEL HALLS

BRISBANE ROAR

I thought it was excellent and such insight in the athlete branding world, all staff were enjoyable to work with, professional and helpful.

 

Loved working with Agency X. Hope to work with them in the future.

SOME OF THE CLUBS WE'VE ALREADY WORKED WITH

HOW IS IT DELIVERED?

The Workshop can be delivered as:

- One 2 Hour Block

- Three 1 Hour Blocks

Our most popular is the 2 hour workshop

Despite this being a long time we structure the workshop to keep athletes engaged with many wanting to continue.

HOW WE'LL TEACH YOUR ATHLETES 

The sad irony is that in the past, your athletes brand and social media education has probably mostly consisted of telling them what not to do, by instructors who haven't worked in complex environments.

That doesn't work!

We help them to discover the "why" and show them from doing the right things and how to use the tools and framework what is achievable.

They learn using easy-to-follow content, educational videos, and engaging hands on activities.

Based on our experience and research, we've designed our program to be an optimal learning experience.

WHAT'S INCLUDED?

ASIDE FROM EXPERIENCED AND EXPERT INSTRUCTORS

WORKBOOKS

Individual booklets for the athletes including key information, worksheets & checklists

GROUP

Access to the closed Facebook Group for athletes who want to share within the community

ACCESS

Access to the Agency X Team for any questions and assistance with what they have learned

DISCOUNTS

Discounts for individual programs and online courses

(online courses coming soon)

 YOUR INSTRUCTORS

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Carlie Green-Medina has spent more than 10+ years in corporate leadership positions. She has held Executive-level Marketing positions for multiple large corporations at a National and International level, including Caesars Entertainment and Star Entertainment Group.

 

In these positions, a large component of her role was responsibility for building the brand awareness and reputation management of the overall business and related business brands. Her roles also included strategic direction and management of marketing, advertising, digital marketing, creative, events and sponsorship.

In September 2017, Carlie launched Agency X an Athlete Brand and Sports Marketing Agency, utilising her extensive work experience in brand, digital and marketing to assist Athletes and Sports Organisations to advance their brand, marketing and commercial opportunities.

She has worked with many athletes at all stages of their careers, including State, National and International levels, focused on building and protecting their personal brands and that of their supporting networks. Carlie has developed an collaborative framework called the “Athlete’s Sphere of Influence” which incorporates the profile building of the athlete’s brand, and that of their Club, Sport and Sponsors, ensuring financial returns for all parties.

Director

CARLIE GREEN-MEDINA

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As an experienced professional footballer with over 8 years of experience in the A-League, Isaka has an in-depth understanding of the nature of the sporting environment

Isaka's understanding of the sports industry combined with his experience as an athlete allows him to see first hand the benefits to athletes of building their brands, and how to commercialise additional opportunities available for professional athletes.

A vast network of athlete and club connections along with Isaka's ability to identify marketing opportunities for athletes and commercial businesses provides our team with the insight to be able to identify key areas for learning that will benefit an athlete, club or brand.

Athlete Engagement Coordinator

ISAKA CERNAK

Contact Us!

Enquire today about how we can work with your organisation to deliver The Commercial Athlete program and the options available.

1300 521 605

Agency X provides athlete management, sports marketing and brand management consultancy and training services for athletes, brands and sports organisations.

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138 Juliette St, Greenslopes QLD 4120 (By Appointment Only)

 

P: 1300 521 605 

E: hello@agencyx.com.au

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