UNDERSTANDING YOUR ATHLETE BRAND

EXECUTING

YOUR ATHLETE BRAND

COMMERCIALISING YOUR

ATHLETE BRAND

BRISBANE ROAR

Agency X provided us with some great knowledge to help improve our personal brand.

They demonstrated the untapped potential in Australian footballers social media presence and gave us some insight in strategic planning to get on top of it.

WESTERN SYDNEY WANDERERS

Good workshop took a lot out of it and I will begin working on advancing my profile.

WESTERN SYDNEY WANDERERS

It was great and learnt a lot about owning your brand and also things that I didn't know about planning things during football.

BRISBANE ROAR

The Commercial Athlete Workshops run by Agency X opened my eyes to the opportunities and possibilities there are for every individual footballer to grow their brand through various avenues.

Carlie presented examples of successful athletes and ways to leverage yourself to the public. I wish I had this knowledge earlier in my career.

AUSTRALIAN LADIES PROFESSIONAL GOLF

Loved every moment of it and would love to do another one in the near future on evaluating how we went with our branding.

Carlie was very engaging and you couldn't keep your eyes off of what she was talking about! She is a fantastic presenter and she really wants all of us to reach our potential.

MELBOURNE VICTORY

Great workshop, looking to pursue extra activity with this company.

PLAYER DEVELOPMENT MANAGER

The Agency X personal branding and social media workshops highlighted the opportunity for individual footballers to leverage professionally and financially from consciously managing their brand. 

In addition, Carlie painted a vision for the elite level football community to raise the stakes and produce better outcomes by setting new standards of engagement with networks.  Players walked away with an understanding of what to focus on and some simple next steps to take to start elevating their brand.

BRISBANE ROAR

I thought it was excellent and such insight in the athlete branding world, all staff were enjoyable to work with, professional and helpful.

Loved working with Agency X. Hope to work with them in the future.

WORKBOOKS

Individual booklets for the athletes including key information, worksheets & checklists

GROUP

Access to the closed Facebook Group for athletes who want to share within the community

ACCESS

Access to the Agency X Team for any questions and assistance with what they have learned

DISCOUNTS

Discounts for individual programs and online courses

(online courses coming soon)

Carlie Green-Medina has spent more than 10+ years in corporate leadership positions. She has held Executive-level Marketing positions for multiple large corporations at a National and International level, including Caesars Entertainment and Star Entertainment Group.

In these positions, a large component of her role was responsibility for building the brand awareness and reputation management of the overall business and related business brands. Her roles also included strategic direction and management of marketing, advertising, digital marketing, creative, events and sponsorship.

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In September 2017, Carlie launched Agency X an Athlete Brand and Sports Marketing Agency, utilising her extensive work experience in brand, digital and marketing to assist Athletes and Sports Organisations to advance their brand, marketing and commercial opportunities.

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She has worked with many athletes at all stages of their careers, including State, National and International levels, focused on building and protecting their personal brands and that of their supporting networks. Carlie has developed an collaborative framework called the “Athlete’s Sphere of Influence” which incorporates the profile building of the athlete’s brand, and that of their Club, Sport and Sponsors, ensuring financial returns for all parties.

Director

CARLIE GREEN-MEDINA

As an experienced professional footballer with over 8 years of experience in the A-League, Isaka has an in-depth understanding of the nature of the sporting environment

Isaka's understanding of the sports industry combined with his experience as an athlete allows him to see first hand the benefits to athletes of building their brands, and how to commercialise additional opportunities available for professional athletes.

A vast network of athlete and club connections along with Isaka's ability to identify marketing opportunities for athletes and commercial businesses provides our team with the insight to be able to identify key areas for learning that will benefit an athlete, club or brand.

Athlete Engagement Coordinator

ISAKA CERNAK