top of page

The Commercial Athlete

The Commercial Athlete Program - Clubs & Associations

This course will teach your athletes how to build, execute and commercialise their Personal Brands.

Providing them with the tools to build their own profiles and support the brands of their Clubs, Leagues, Associations and sport.

11.png

Trusted by 300+ athletes at State, National & International levels

Why The Commercial Athlete Program?

Whether you're a Club, Players Association, National Governing Body, Sporting Federation or Player Management Agency providing expert Personal Branding education to the athletes you support is critical.

  • Your fans are 4x more likely to engage with your athletes' social accounts before your Clubs

  • If an athlete understands their brand they'll be better at promoting yours and being a positive club and sport ambassador

  • Educate your best sales tools (your athletes) with the why and the how to drive ticket sales, merchandise and attract sponsors

  • The larger the athlete profile the more fans and potential sponsors are attracted

  • Manage their wellness and transition by exposing them to dual career and post-career opportunities and networks

  • Give them the "why" on effectively engaging with your sponsors

  • By raising the profile of your athletes you in turn raise the profile of your club and affiliated sport

The Core of This Course...

BUILDING
YOUR ATHLETE BRAND

EXECUTING
YOUR ATHLETE BRAND

COMMERCIALISING YOUR
ATHLETE BRAND

COURSE CONTENT INCLUDES

  • What is an Athlete Brand

  • Why having a Personal Brand is important

  • How to create a Personal Brand

  • How to execute a Personal Brand

  • Creating and managing an online profile 

  • Social media management

  • Commercial opportunities available for athletes

  • Working with the media

  • Taking advantage of networks available

  • Using a Personal Brand to maximise potential post career opportunities

  • How an Athletes Brand impacts their supporting networks

  • How to manage sponsorship & endorsement deals (3hr workshop)

The end result is an athlete who understands how to build and manage their personal brands to boost their profiles and more effectively support the brands and Clubs they work with.

What Clubs & Associations Are Saying...

SAHOF.png

Highly recommend Agency X’s “Commercial Athlete” workshop. Carlie recently ran this workshop for the 2024 Sport Australia Hall of Fame Scholarship Holders – a group of elite junior athletes – and it was brilliant. The session was insightful and informative and gave the athletes practical advice on how to build their personal brand, manage social media, work with the media and everything in between. Carlie was engaging and dynamic and the content was all topical and relevant with real life examples which the athletes could easily relate to. The 2 hour session flew by! We will definitely be engaging Agency X to run this workshop for our Scholarship Holders again next year.

What Athletes Are Saying...

Adam Taggart_edited.jpg

ADAM TAGGART

BRISBANE ROAR

Agency X provided us with some great knowledge to help improve our personal brand.

 

They demonstrated the untapped potential in Australian footballers social media presence and gave us some insight in strategic planning to get on top of it.

Jordan O'Doherty.PNG

JORDAN O'DOHERTY

WESTERN SYDNEY WANDERERS

Good workshop took a lot out of it and I will begin working on advancing my profile.

John Roberts.jpg

JOHN ROBERTS

WESTERN SYDNEY WANDERERS

It was great and learnt a lot about owning your brand and also things that I didn't know about planning things during football.

matt-mckay-bruno-fornaroli-brisbane-roar

MATT McKAY

BRISBANE ROAR

The Commercial Athlete Workshops run by Agency X opened my eyes to the opportunities and possibilities there are for every individual footballer to grow their brand through various avenues.

 

Carlie presented examples of successful athletes and ways to leverage yourself to the public. I wish I had this knowledge earlier in my career.

Liz Elmassian.png

LIZ ELMASSIAN

AUSTRALIAN LADIES PROFESSIONAL GOLF

Loved every moment of it and would love to do another one in the near future on evaluating how we went with our branding.

 

Carlie was very engaging and you couldn't keep your eyes off of what she was talking about! She is a fantastic presenter and she really wants all of us to reach our potential.

Corey Brown 1.PNG

COREY BROWN

MELBOURNE VICTORY

Great workshop, looking to pursue extra activity with this company.

Steph_about_edited.png

STEPHANIE GILL

PLAYER DEVELOPMENT MANAGER

The Agency X personal branding and social media workshops highlighted the opportunity for individual footballers to leverage professionally and financially from consciously managing their brand. 

 

In addition, Carlie painted a vision for the elite level football community to raise the stakes and produce better outcomes by setting new standards of engagement with networks.  Players walked away with an understanding of what to focus on and some simple next steps to take to start elevating their brand.

Dylan Wenzel-Halls, Brisbane Roar, A-Lea

DYLAN WENZEL HALLS

BRISBANE ROAR

I thought it was excellent and such insight in the athlete branding world, all staff were enjoyable to work with, professional and helpful.

 

Loved working with Agency X. Hope to work with them in the future.

SOME OF THE CLUBS WE'VE ALREADY WORKED WITH

ALPG Logo.png
A-League, Western Sydney Wanderers, Logo, Agency X, The Commercial Athlete,
Agency X, The Commercial Athlete, A-League, Melbourne Victory, Logo
Logo, Agency X, The Commercial Athlete, A-League, Brisbane Roar, Logo,
Melbourne City Logo.png
IMG_1315.jpg

How We'll Teach Your Athletes

The sad irony is that in the past, your athletes brand and social media education has probably mostly consisted of telling them what not to do, by instructors who haven't worked in complex environments.

That doesn't work!

We help them to discover the "why" and show them from doing the right things and how to use the tools and framework what is achievable.

They learn using easy-to-follow content, educational videos, and engaging hands on activities.

Based on our experience and research, we've designed our program to be an optimal learning experience.

What's Included?

ASIDE FROM EXPERIENCED AND EXPERT INSTRUCTORS

Workbook.PNG

WORKBOOKS

Individual booklets for the athletes including key information, worksheets & checklists

Group.PNG

GROUP

Access to the closed Facebook Group for athletes who want to share within the community

Access.PNG

ACCESS

Access to the Agency X Team for any questions and assistance with what they have learned

Discount.PNG

DISCOUNTS

Discounts for individual programs and online courses

YOUR FACILITATOR

CARLIE MEDINA

Carlie Green-Medina is one of Australia’s most knowledgeable and inspiring athlete brand and marketing experts.

Her marketing and leadership experience working with billion-dollar brands, professional athletes and entertainers never fails to enlighten, motivate, and inspire athletes to be more and achieve more with their careers.

With over 15 years’ experience in marketing and branding, she provides an unprecedented level of experience and knowledge to athletes and the Australian sports industry.

Carlie has helped over 100 athletes to build their personal brand, use the media and social media to build their athlete profiles and establish commercial opportunities, and most importantly inspiring them to act now.

Carlie is passionate about seeing athletes maximise their opportunities within and outside of their sport. She shares her personal insights and vast experience to help athletes.

With every interaction, she aims to provide athletes with useful insights, specific skills and knowledge that will assist them in succeeding in sport, business and life.

Easy to work with, Carlie is a professional, who provides inspiration and practical skills that every athlete can implement straight away.

Carlie Green Medina
bottom of page