IT IS CRITICAL FOR EVERY
ATHLETE TO KNOW HOW TO MANAGE
THEIR PERSONAL BRANDS
THE ONLY ATHLETE PERSONAL BRANDING PROGRAM DEVELOPED BY
BRAND MARKETING EXPERTS & PROFESSIONAL ATHLETES
This course will teach your athletes how to build, execute and commercialise their Personal Brands.
Providing them with the tools to build their own profiles and support the brands of their Clubs, Leagues, Associations and sport.
WHY THE COMMERCIAL ATHLETE?
Whether you're a Club, Players Association, National Governing Body, Sporting Federation or Player Management Agency providing expert Personal Branding education to the athletes you support is critical.
Your fans are 4x more likely to engage with your athletes' social accounts before your Clubs
If an athlete understands their brand they'll be better at promoting yours and being a positive club and sport ambassador
Educate your best sales tools (your athletes) with the why and the how to drive ticket sales, merchandise and attract sponsors
The larger the athlete profile the more fans and potential sponsors are attracted
Manage their wellness and transition by exposing them to dual career and post-career opportunities and networks
Give them the "why" on effectively engaging with your sponsors
By raising the profile of your athletes you in turn raise the profile of your club and affiliated sport
THE CORE OF THIS COURSE IS
STRATEGIC PERSONAL BRANDING
& DRIVING COMMERCIAL VALUE
COURSE CONTENT INCLUDES
What is an Athlete Brand
Why having a Personal Brand is important
How to create a Personal Brand
How to execute a Personal Brand
Creating and managing an online profile
Social media management
Commercial opportunities available for athletes
Working with the media
Taking advantage of networks available
Using a Personal Brand to maximise potential post career opportunities
How an Athletes Brand impacts their supporting networks
How to manage sponsorship & endorsement deals (3hr workshop)
WHAT ATHLETES ARE SAYING
SOME OF THE CLUBS WE'VE ALREADY WORKED WITH
HOW IS IT DELIVERED?
The Workshop can be delivered as:
- One 2 Hour Block
- Three 1 Hour Blocks
Our most popular is the 2 hour workshop
Despite this being a long time we structure the workshop to keep athletes engaged with many wanting to continue.
HOW WE'LL TEACH YOUR ATHLETES
The sad irony is that in the past, your athletes brand and social media education has probably mostly consisted of telling them what not to do, by instructors who haven't worked in complex environments.
That doesn't work!
We help them to discover the "why" and show them from doing the right things and how to use the tools and framework what is achievable.
They learn using easy-to-follow content, educational videos, and engaging hands on activities.
Based on our experience and research, we've designed our program to be an optimal learning experience.
ASIDE FROM EXPERIENCED AND EXPERT INSTRUCTORS
Enquire today about how we can work with your organisation to deliver The Commercial Athlete program and the options available.
1300 521 605