ATHLETE & SPORTS MARKETING FOR BRANDS
Brands are beginning to understand the potential in working with athletes and sports clubs for significant exposure of their products and services to billions of engaged fans. It’s a market that is growing rapidly and many big name brands have already joined this space, paying millions for the biggest names to wear their brands or post about their products to their millions of social media followers.
Customers no longer have to go into a store to view a pair of shoes they’re thinking of buying, they can see them on their social media feed posted by an influential athlete that they look up to.
At Agency X we are dedicated to assisting brands create high-impact, captivating and strategic opportunities that provide ongoing financial returns by leveraging the influence of sport, sporting clubs and athletes.
By aligning brands with the most suitable club or player for their campaign, we help extend a brands reach and increase engagement by connecting them with an existing audience network of targeted potential consumers.
We provide support, guidance and training to our clients to assist them with contract negotiations, developing and implementing marketing strategies, partnering with influencers, improving media relations and more.
THE BENEFITS OF BRANDS ASSOCIATING WITH ATHLETES AND SPORTS
Through Product Endorsements, Social Media or Influencer campaigns, Trade Shows, Licensing Deals, Sponsorships or Brand Ambassadorships - sport, sporting clubs and their athletes can be an innovative, powerful tool to magnify the effect of a brand.
Partnering with clubs or players enables brands to leverage an existing audience network to connect and engage with potential consumers.
With athletes seen as an authoritative voice, having relevant knowledge, skill, or experience, audiences trust them to give unbiased, objective information about purchase decisions. This alone brings an element of legitimacy to a brand, simply because of the power of the name or sporting club backing it up.
Aligning with an influential club or player is a valuable way of maximising opportunities to influence a target audience, promote product offerings or endorse a brand.
The 8 Steps for a successful athlete-brand marketing campaign
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