CLUBS & ASSOCIATIONS
ATHLETE & SPORTS MARKETING
FOR CLUBS & ASSOCIATIONS
We have a wealth of knowledge and experience across a wide array of industries, driving results in traditional marketing, digital marketing, sponsorship and commercial strategy. We have the tools, experience and credentials to implement innovative strategies for your club and association to grow fan engagement, acquisition of new members, reactivation of lapsed members, securing sponsorships and more.
We can assist you to utilize the tools available to you and achieve your specific business goals such as driving engagement, growing participation and securing additional sponsorships. Whether this be through powerful social media content, improving customer experience, building campaigns or leveraging the reach or influence of your athletes, we have a unique strategy for you.
Additionally, we provide brand and marketing training for your athletes which is not only significant for them and their long-term careers, it also provides the mutual benefit of growing brand awareness, organic following, and ultimately increase the commercial opportunities available to the club and associated league. There is a significant opportunity for clubs and associations to reap the same long-term rewards as athletes when they work closely with athletes on strengthening their personal brands.
Our experience in traditional marketing, digital marketing, and athlete management provides us with the insight and ability to create innovative strategies that produce strong results. Our network of athletes and sport professionals provides our team with the industry insight and understanding to best be able to tailor our strategy directly to your audience.
We can assist sporting clubs, associations, and codes to develop stronger brands and position them to the right audience. We have extensive experience in developing powerful campaigns, creative content and social media strategies that will grab your audience's attention and keep them engaged!
Utilise the opportunities you have right in front of you by educating your athletes about the benefits of developing a strong personal brand, in our The Commercial Athlete workshops.
At Agency X we provide an educational program for athletes called The Commercial Athlete. This program educates athletes on building their personal brands, promotion of their brands across channels such as social media and the media, as well as how to work with their clubs to develop mutually beneficial networks and commercial opportunities.
By educating athletes about their potential and opportunities as a brand, they acquire the skills and strategic knowledge to grow their profiles which in-turn increases the reach and exposure for themselves, their associated clubs and the entire sport.
Educating the players on the value of building their brands, as well as how to effectively use social and other marketing channels will increase the organic following and fan engagement of the players club and associations.
This training and support provides significant value for an athlete considering potential avenues post-playing career and to assist in securing additional income opportunities, and also for growing a stronger brand awareness for their club.
Through this program, we provide athletes with the knowledge and tools on how to achieve their personal goals and how to complement the business goals of all partners, including brands, sponsors, and clubs.