Book Australia’s athletes, media personalities and high-profile talent for partnerships, speaking, appearances, events, media and campaigns — matched to your brief and managed end to end.
Athletes and personalities with powerful stories, proven achievements and real commercial appeal.
View All Talent →Booking talent should be simple. We help you find the right talent for your objective and coordinate the whole process — brief, negotiation, contract and delivery — so you get the result, not the workload.
Book Talent →Objective, audience and budget. One point of contact.
The right talent from our roster, matched on commercial value and audience fit.
Deliverables, rights and commercial terms locked before anything is committed.
Coordinated, tracked and reported against the objective you set.
A commercial marketing agency, built on 25+ years of marketing and commercial expertise. Bring us in for one service, or the full partnership.
Explore Our Services →The perfect-fit talent secured, on brand and on budget.
A sponsorship that earns its budget, with the return measured.
Every deliverable delivered — on time, on budget, as agreed.
A contract that delivers what was promised, and holds up when tested.
One clear message, moving as fast as the story does.
Coverage that builds on itself, and a media network that answers your call.
A brand that stands for something specific — and looks the part — before it spends.
Social measured in commercial return, with the numbers to prove it.
We represent athletes, media personalities and high-profile individuals two ways — both strong options; the right one comes down to you and your goals.
Explore Representation →You stay independent. We run your bookings end to end — brief, negotiation, contract, delivery — and put your name forward for opportunities that fit. No exclusivity.
Holistic, full-service management of your whole career — brand, commercial opportunities, media, finances, wellbeing and long-term strategy, run as one plan around you as an individual.
Deals and signings — not adjectives.
A multi-season signature collection, now in its 2026 release. Not a logo placement — a durable collaboration audiences buy.
The Next Wave — Harvey Norman’s Commonwealth Games campaign, fronted by dual Paralympic gold medallist Tim Hodge.
“The clients of Agency X benefit from the in-depth knowledge Carlie has of their situation, the skills Agency X bring to the table and Carlie’s broad network of professionals with whom she collaborates.”
TIM PULLMAN — ARCHERS ADVISORY“What I appreciate most is that Agency X doesn’t just focus on the present, they believe in the long-term process. They’ve surrounded me with an incredible team of marketing and management professionals who are all invested in helping me grow, both personally and professionally. Their collaborative approach has given me confidence that every step is part of a bigger picture.”
SHAYNA JACK — AGENCY X TALENT
Tell us what you need — we’ll find the right talent and manage everything from there.
