ATHLETE BRAND & SPORTS MARKETING AGENCY

ABOUT AGENCY X

Agency X is a full-service athlete brand management and sports marketing agency. Drawing from a strong background of traditional and digital marketing, a wealth of industry experience and networks, Agency X assists athletes, clubs and sporting associations to maximise their brand value and awareness to deliver effective marketing solutions.

WE BUILD BRANDS

We are experts in growing brands, from athletes to corporations. We build marketing strategies that win.

WE GROW AUDIENCES

If growing your fan base, driving fan engagement, and activating commercial opportunities is your goal, then we are your solution.

WE DELIVER RESULTS

We are driven by the goals of our clients and take accountability as your partner seriously. We are here for you and with you.

WHO WE WORK WITH

Our cross-sectional marketing and sports experience allow us to deliver superior solutions to athletes, brands, clubs and associations.  We understand the vast opportunities available for athletes to grow their personal brands and how they can do this effectively to provide sustainable long-term benefits. Our experience and knowledge of athletes and sports marketing allows us to identify and provide unique opportunities for our clients.

  • Eric Bautheac Agency X Talent French Footballer

    ATHLETES

    What is your brand saying? We assist you to develop your professional athlete brand to ensure you are maximising the opportunities available, and considering longer term interests post your athlete career.

     

  • Agency X Sports Clubs Sports Associations Sports Teams League Teams Club Engagement

    CLUBS & ASSOCIATIONS

    Activating members and securing sponsorships is getting harder, we assist you to identify opportunities to drive member activations and engagements and to seek additional sponsorship opportunities.

  • Agency X Jade North  Socceroo Athlete Influencer Sport Marketing Athlete Marketing Marketing Campaign Social Media Campaign

    BRANDS

    Whether you are unfamiliar with using athletes to endorse your products or experienced and looking to build marketing campaigns that deliver, we assist in providing you the solutions.

HOW YOU CAN WORK WITH US

We work closely with our clients to understand their unique positions and goals, then with our diverse experience, we are able to tailor each client's services to achieve their objectives. This can be a tailored mix of services provided or specific services such as personalised brand roadmaps for athletes, sponsorship agreement negotiations, or athlete workshops through to total management of brand marketing campaigns.

WORKSHOPS

The Commercial Athlete program is the only personal athlete branding program developed by marketing experts and professional athletes. This workshop teaches athletes how to build, execute and commercialise their personal brands. It is delivered in house for clubs and associations, it is specifically tailored for the audience, whether that be male vs female, team vs solo sport, to ensure its relevance for the audience.

For Athletes + Sporting Organisations

1:1 COACHING

If you are an athlete who is ready to build or enhance your athlete brand to capitalise on your opportunities the 1:1 Commercial Athlete program is for you. Our Director Carlie works with you 1:1 to identify your brand, and to strategize your commercial opportunities available which could include, starting or growing your business, securing endorsements deals, using your brand to transition.

Alternatively receive specific  assistance in a specific area such as networking, social media, crisis management and media.

For Athletes

TALENT AGENCY

Agency X Talent, is a talent booking agency for athletes, to assist athletes to secure opportunities including ambassador, speaking, marketing campaigns and more for the athletes represented.

For Athletes + Brands

MARKETING SERVICES

We work with athletes and sporting organisations of all sizes, whether it’s outsourcing your marketing requirements or a specific project, we are available to assist with a wide range of marketing services, including:

  • Digital strategy and execution

  • Content and creative

  • Marketing strategy

  • Social media strategy and management

  • Website development

For Athletes + Sporting Organisations

CONSULTING

We are available to work with Clubs, Association and Sporting bodies of all sizes to assist in developing marketing strategies and campaigns.

 

We are experienced marketers with a wealth of experience in traditional and digital marketing, our strategic expertise includes branding, membership, fan engagement and activation campaigns.

For Sporting Organisations

WHAT OUR CLIENTS SAY

See what our growing portfolio of clients have to say about working with Agency X and how it has influenced their careers both on and off the field.

BRENDON SANTALAB

Professional Footballer

Agency X presented me with a precise plan moving forward and very quickly built me a personal website.

 

Already the team have organised promotional work and appearances in the most professional manner. Looking forward to the future with Agency X.

Agency X provides athlete management, sports marketing and brand management consultancy and training services for athletes, brands and sports organisations.

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